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AI strategy and adoption

Leading the human side of AI transformation

Independent AI advisory for CEOs and leadership teams, taking you from the first decision to working results. Based in Surrey and London, working across the UK. Founded by Mike Borrelli.

Executive boardroom table with a laptop showing CRM pipeline dashboards

Make the CRM decision first

CRM & AI Decision Discovery

Independent, fixed-fee guidance on choosing, adding AI to or recovering value from your CRM — with no vendor agenda.

SEE THE CRM ENGAGEMENT
01 / 05
Start here

Start here

Need a decision on AI?

AI Decision Discovery

A fixed-scope first engagement that gives your leadership team a clear, defensible position on AI.

  • Structured interviews with your leadership team and key stakeholders
  • An honest readiness read across strategy, data, governance, capability and adoption
  • Prioritised AI opportunities and a stop-doing list
  • An executive read-out with a board-ready 90-day plan

2 to 4 weeks · Fixed fee, agreed upfront

The Stellance Method · From decision to delivery

Four ways of working with us.

Our proven methodology that cuts through the noise and gets you where you need to be,

  1. 01 - SEE

    Decide

    Establish the parameters of how AI is for in your organisation.

    Build an honest view of readiness, priorities and the decisions your leadership team needs to make.

  2. 02 - SHAPE

    Prove

    Turn direction into a testable proposition.

    Shape the value case and prove the strongest idea on your own context before committing further budget.

  3. 03 - SHIFT

    Build

    Move from evidence to working delivery.

    Build the systems, experiences and operating capability needed to put the decision into practice.

  4. 04 - SUSTAIN

    Embed

    Make capability and value part of everyday work.

    Embed practical use, ownership, governance and measurement so the change continues to compound.

Recent work

Client engagements.

Professional Services

Ultra-high net worth Concierge Services

AI Training and Adoption Programme

Practical, role-based AI and Copilot training for teams, paired with an adoption programme so new ways of working carry into day-to-day delivery.

Charity and Care

Charity and Home Care Association 

CRM and AI Alignment Strategy

A strategy aligning the organisation’s CRM with its AI ambitions, so data, systems and priorities point in the same direction.

Hospitality

Large Hotel Chain

Copilot Training

Copilot training for teams across the estate, built around everyday tasks so the tool earns its place in daily routines rather than sitting unused.

Insurance

Insurance Firms

AI Enablement Programmes

Several engagements covering Copilot, Copilot Agents and other adoption sessions, delivered as one connected AI enablement programme.

Portrait of Mike Borrelli, Founder and MD of Stellance
MIKE BORRELLIFounder and MD of Stellance.ai
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£10mPortfolio led
84Markets
90+Initiatives
About

Over two decades inside the change, not beside it.

Our founder has spent over twenty years in digital transformation and technology enablement — in the rooms where decisions were made, budgets were defended, and delivery met reality.

He founded Stellance because AI is repeating a familiar pattern: enormous potential, enormous noise, and a widening gap between what leadership is ambitious about and what the workforce is genuinely equipped to do. Every previous wave left the same residue — tools bought, capability unbuilt, value assumed rather than measured.

Stellance exists to close that gap. Clarity for the people setting direction. Calm for the people carrying the change. Practical capability for the work itself.

Technology has rarely been the hard part. Getting an organisation genuinely ready for it always has been.
Mike Borrelli

Roles at

CapgeminiMicrosoftHenkel

Worked with or advised

UnileverPhilipsBarclaysIKEARoyal Bank of ScotlandNatWestIG GroupLloyds Banking Group
No commitment

Not ready to talk?

Insights

Points of view.

Perspectives on AI leadership, capability and the work of making change stick.

Contact

Start with a conversation.

If AI is on the agenda and the path is not yet clear, a conversation is the sensible first step. No deck and no pitch — a considered discussion of where you are now and what would genuinely move you forward.

Mike reviews every enquiry personally and aims to respond within one business day.

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